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Fertivero

The people behind Fertivero.

Fertivero is run by people who have spent their careers close to agriculture: in distribution, supply chain, operations, finance and technology. Each brings a different discipline to the same work: serving the grower.

Leaders

Nikolai Scharf

Chief Operating Officer and Co-owner

Runs operations worldwide: supply, formulation, logistics and delivery into every market. A former professor of literature and an agri-tech specialist.

  • Hamza Yasin

    Co-founder and Global Chief Executive Officer

    Leads the group worldwide, with final accountability for strategy, brand and Fertivero Cultiva. More than fifteen years in distribution and a degree in marketing.

  • Petar Panić

    Co-founder and Chief Financial Officer

    Runs global finance, capital and the trading relationships the group operates through. A civil engineer who came to finance.

  • Muhammad Yasin

    Managing Director

    Runs the operating business day to day, from sourcing through to delivery. Twenty-nine years in agricultural distribution and supply chain management.