Three decades, one direction.
Fertivero exists to unlock the potential held in every field, and to honour the people whose work brings it to life.
Where we come from.
The farmer's work is hard to plan, hard to price and easy to overlook. We want a grower to finish a season knowing the reasons behind each decision, and to own the result. We started Fertivero because that work deserves better science, better technology and better markets around it. Fertivero is a new name on old ground.
From 1995 to 2035.
- MILESTONE·01 / 08
1995.
Rotopak d.o.o., formerly SZTR Rotopak d.o.o., was registered in Gornji Milanovac, Serbia.
- MILESTONE·02 / 08
2005.
PakJapan Systems was formed as an agrochemical import company.
- MILESTONE·03 / 08
2023.
Fertivero is founded through the acquisition of Rotopak d.o.o. in Serbia.
- MILESTONE·04 / 08
2024.
Research headquarters set up in Copenhagen, Denmark, with six R&D locations: Paraguay, Colombia, Brazil, Argentina, Indonesia and Australia.
- MILESTONE·05 / 08
2025.
Fertivero registers its operating companies in Denmark, Serbia and Pakistan.
- MILESTONE·06 / 08
2026.
Six patented products in development with our manufacturing partners, in insecticides, herbicides, fungicides and biopesticides. Fertivero Pakistan launches with 43 branded products.
- MILESTONE·07 / 08
2027.
Fertivero Serbia will launch with 32 branded products.
- MILESTONE·08 / 08
2035.
Fertivero will have five own distribution companies and 30 official distributors.
Where we work.
More than 150 people work for Fertivero across Denmark, Serbia and Pakistan — a multicultural team, held to one standard in every market. Our global headquarters in Copenhagen runs all of our research and development, with six R&D locations and four university partners, in China and Pakistan. By 2035, five own distribution companies and 30 official distributors will carry our products further.
What we are building.
Most farmers deal with inputs in one place, advice in another and a buyer somewhere else. Fertivero is building a connected system to bring these together: inputs, agronomic intelligence and precise application, working as one. The line the company runs on names its three steps, in the order a season runs. Each piece is meant to work with the others, so that a plan made in spring still makes sense at harvest. None of this is finished, and we will not write about it as though it were. We will report progress as it happens.
- 01Plan the season.
- 02Grow the crop.
- 03Sell the harvest.
The field data belongs to the farmer.
The farmer owns the field data. We use it to advise that farmer, and we never sell it. A system that asked growers to give that up would not be worth building. Technology that removes work is the test for everything we build. If a tool adds to a farmer's day instead of taking from it, it has not yet earned its place.
How we hold ourselves to it.
Our mission: to connect every farmer to the science, technology and markets that reward their work. Seven values keep us honest on the way there.
- VALUE 01Proof before promise.
- VALUE 02The grower's margin is the score.
- VALUE 03One standard, every market.
- VALUE 04Technology that removes work.
- VALUE 05Say it plainly.
- VALUE 06We honour the terms.
- VALUE 07The best people, from anywhere.
Plan. Grow. Sell.
Our Values