Fertivero commitment 01
Aligned with SDG 201
Better decisions in the field
Our crop programmes connect growth stages with the problems growers face, helping them decide where an input is needed.
Start with your crop’s growth stage
Kal Ki Fasal · 2026–2030
Tomorrow’s harveststarts with today’s decisions.
By 2030, we want farmers and rural businesses to have better access to useful advice, dependable products and practical technology.
12Our twelve commitments
2026–2030
The field guide
Our twelve commitments
Kal Ki Fasal brings that work together through digital access, field research, franchise expansion and farmer education. These twelve commitments connect our priorities to the UN Sustainable Development Goals.
Fertivero commitment 02
Aligned with SDG 302
Safe use comes first
We aim to make product-specific safety information easier to understand, alongside practical field training. Always follow the registered label.
Always follow the registered label
Fertivero commitment 03
Aligned with SDG 903
Technology that saves steps
We are building easier ways to reach advice and manage orders, starting with WhatsApp access and a partner portal in development.
WhatsApp access now; partner portal in development
Fertivero commitment 04
Aligned with SDG 504
Opportunity on equal terms
Our farmer training and Barkat Markaz applications are open to women and men on the same terms.
Training and opportunity on equal terms
Fertivero commitment 05
Aligned with SDG 605
Protect the water around the field
Product warnings and field training explain how to avoid contaminating irrigation channels and fish ponds.
Protect irrigation channels and fish ponds
Fertivero commitment 06
Aligned with SDG 806
Stronger rural businesses
We aim to support growers, dealers and franchise partners with clear commercial terms and practical field support.
Clear terms and practical field support
Fertivero commitment 07
Aligned with SDG 1007
Advice within reach
Smaller farms deserve dependable products and useful advice. Our dealer and franchise plans aim to bring that support to more districts.
Bring useful advice to more districts
Fertivero commitment 08
Aligned with SDG 1208
Use inputs with purpose
Recommendations should follow crop need and labelled rates. Batch records help us trace the products we supply.
Match inputs to crop need and labelled rates
Fertivero commitment 09
Aligned with SDG 1309
Plans that move with the season
Heat, water stress and pest pressure change from season to season. Growth-stage programmes help growers adapt decisions to the crop.
Plan around the crop and the season
Fertivero commitment 10
Aligned with SDG 1510
Care for soil and surrounding life
Soil conditioning, balanced nutrition and integrated pest management are part of productive farming. Check product warnings for risks to bees and birds.
Check product warnings for bees and birds
Fertivero commitment 11
Aligned with SDG 1611
Trust backed by records
Registration, supplier checks and batch documentation help make our quality commitments something people can check.
Quality commitments people can check
Fertivero commitment 12
Aligned with SDG 1712
Research and progress together
Local field trials and research partnerships are central to our plans for Pakistan. We want evidence from the fields where our products are used.
Evidence from Pakistan’s own fields
Kal Ki Fasal 2030
Better farming takes a shared effort.
Our plan to 2030 focuses on practical change: easier access to advice, research in local fields, stronger rural businesses and farmer education.
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